Web Localization of Spanish SMEs: The Case of Study in Chemical Sector

Juncal Gutiérrez-Artacho; María-Dolores Olvera-Lobo

doi:10.20897/jisem.201715

Web Localization of Spanish SMEs: The Case of Study in Chemical Sector

Juncal Gutiérrez-Artacho ¹ ^* , María-Dolores Olvera-Lobo ²

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¹ Department of Translation and Interpreting, University of Granada, SPAIN
² Department of Information and Communication, University of Granada, SPAIN
^* Corresponding Author

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Research Article

Journal of Information Systems Engineering and Management, 2017 - Volume 2 Issue 3, Article No: 15
https://doi.org/10.20897/jisem.201715

Published Online: 02 Aug 2017

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APA 6th edition

In-text citation: (Gutiérrez-Artacho & Olvera-Lobo, 2017)
Reference: Gutiérrez-Artacho, J., & Olvera-Lobo, M.-D. (2017). Web Localization of Spanish SMEs: The Case of Study in Chemical Sector. Journal of Information Systems Engineering and Management, 2(3), 15. https://doi.org/10.20897/jisem.201715

Vancouver

In-text citation: (1), (2), (3), etc.
Reference: Gutiérrez-Artacho J, Olvera-Lobo MD. Web Localization of Spanish SMEs: The Case of Study in Chemical Sector. J INFORM SYSTEMS ENG. 2017;2(3):15. https://doi.org/10.20897/jisem.201715

AMA 10th edition

In-text citation: (1), (2), (3), etc.
Reference: Gutiérrez-Artacho J, Olvera-Lobo MD. Web Localization of Spanish SMEs: The Case of Study in Chemical Sector. J INFORM SYSTEMS ENG. 2017;2(3), 15. https://doi.org/10.20897/jisem.201715

Chicago

In-text citation: (Gutiérrez-Artacho and Olvera-Lobo, 2017)
Reference: Gutiérrez-Artacho, Juncal, and María-Dolores Olvera-Lobo. "Web Localization of Spanish SMEs: The Case of Study in Chemical Sector". Journal of Information Systems Engineering and Management 2017 2 no. 3 (2017): 15. https://doi.org/10.20897/jisem.201715

Harvard

In-text citation: (Gutiérrez-Artacho and Olvera-Lobo, 2017)
Reference: Gutiérrez-Artacho, J., and Olvera-Lobo, M.-D. (2017). Web Localization of Spanish SMEs: The Case of Study in Chemical Sector. Journal of Information Systems Engineering and Management, 2(3), 15. https://doi.org/10.20897/jisem.201715

MLA

In-text citation: (Gutiérrez-Artacho and Olvera-Lobo, 2017)
Reference: Gutiérrez-Artacho, Juncal et al. "Web Localization of Spanish SMEs: The Case of Study in Chemical Sector". Journal of Information Systems Engineering and Management, vol. 2, no. 3, 2017, 15. https://doi.org/10.20897/jisem.201715

ABSTRACT

Constant changes in the economic environment, where globalization and the development of the knowledge economy act as drivers, are systematically pushing companies towards the challenge of accessing external markets. Web localization constitutes a new field of study and professional intervention. From the translation perspective, localization equates to the website being adjusted to the typological, discursive and genre conventions of the target culture, adapting that website to a different language and culture. This entails much more than simply translating the content of the pages. The content of a webpage is made up of text, images and other multimedia elements, all of which have to be translated and subjected to cultural adaptation. A case study has been carried out to analyze the current presence of localization within Spanish SMEs from the chemical sector. Two types of indicator have been established for evaluating the sample: indicators for evaluating company websites (with a Likert scale from 0-4) and indicators for evaluating web localization (0-2 scale). The results show overall website quality is acceptable (2.5 points out of 4). The higher rating has been obtained by the system quality (with 2.9), followed by information quality (2.7 points) and, lastly, service quality (1.9 points). In the web localization evaluation, the contact information aspects obtain 1.4 points, the visual aspect 1.04, and the navigation aspect was the worse considered (0.37). These types of analysis facilitate the establishment of practical recommendations aimed at SMEs in order to increase their international presence through the localization of their websites.

KEYWORDS

web localization enterprises internationalization Spanish SMEs chemical sector

REFERENCES

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.