Research on the Visual Expression of Campus Culture and the Design of Cultural and Creative Products: A Case Study of the Design of Campus Cultural and Creative Products from the Perspective of Education Management

Sheng Tian; Fei Huang

doi:10.55267/iadt.07.14880

Research on the Visual Expression of Campus Culture and the Design of Cultural and Creative Products: A Case Study of the Design of Campus Cultural and Creative Products from the Perspective of Education Management

Sheng Tian ¹, Fei Huang ² ^*

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¹ Ph.D candidate, Seoul School of Integrated Sciences and Technologies, Seoul, Republic of Korea
² Assistant Professor, Seoul School of Integrated Sciences and Technologies, Seoul, Republic of Korea
^* Corresponding Author

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Research Article

Journal of Information Systems Engineering and Management, 2023 - Volume 8 Issue 1, Article No: 26022
https://doi.org/10.55267/iadt.07.14880

Published Online: 31 Jan 2023

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APA 6th edition

In-text citation: (Tian & Huang, 2023)
Reference: Tian, S., & Huang, F. (2023). Research on the Visual Expression of Campus Culture and the Design of Cultural and Creative Products: A Case Study of the Design of Campus Cultural and Creative Products from the Perspective of Education Management. Journal of Information Systems Engineering and Management, 8(1), 26022. https://doi.org/10.55267/iadt.07.14880

Vancouver

In-text citation: (1), (2), (3), etc.
Reference: Tian S, Huang F. Research on the Visual Expression of Campus Culture and the Design of Cultural and Creative Products: A Case Study of the Design of Campus Cultural and Creative Products from the Perspective of Education Management. J INFORM SYSTEMS ENG. 2023;8(1):26022. https://doi.org/10.55267/iadt.07.14880

AMA 10th edition

In-text citation: (1), (2), (3), etc.
Reference: Tian S, Huang F. Research on the Visual Expression of Campus Culture and the Design of Cultural and Creative Products: A Case Study of the Design of Campus Cultural and Creative Products from the Perspective of Education Management. J INFORM SYSTEMS ENG. 2023;8(1), 26022. https://doi.org/10.55267/iadt.07.14880

Chicago

In-text citation: (Tian and Huang, 2023)
Reference: Tian, Sheng, and Fei Huang. "Research on the Visual Expression of Campus Culture and the Design of Cultural and Creative Products: A Case Study of the Design of Campus Cultural and Creative Products from the Perspective of Education Management". Journal of Information Systems Engineering and Management 2023 8 no. 1 (2023): 26022. https://doi.org/10.55267/iadt.07.14880

Harvard

In-text citation: (Tian and Huang, 2023)
Reference: Tian, S., and Huang, F. (2023). Research on the Visual Expression of Campus Culture and the Design of Cultural and Creative Products: A Case Study of the Design of Campus Cultural and Creative Products from the Perspective of Education Management. Journal of Information Systems Engineering and Management, 8(1), 26022. https://doi.org/10.55267/iadt.07.14880

MLA

In-text citation: (Tian and Huang, 2023)
Reference: Tian, Sheng et al. "Research on the Visual Expression of Campus Culture and the Design of Cultural and Creative Products: A Case Study of the Design of Campus Cultural and Creative Products from the Perspective of Education Management". Journal of Information Systems Engineering and Management, vol. 8, no. 1, 2023, 26022. https://doi.org/10.55267/iadt.07.14880

ABSTRACT

With the continuous development of cultural and creative industries, campus literature creation is an important branch that plays an indispensable role in promoting the construction of the campus cultural economy, promoting the development of the local tourism economy, and improving social and aesthetic education. However, as more colleges and universities have recently rushed to enter the cultural and creative market, campus cultural and innovative products have become a bottleneck period. The problems mainly manifest as serious product homogeneity, the same visual expression form, the imbalance between functionality and commemorative, and the need for systematic planning consciousness. These problems have become critical internal reasons hindering the development of campus cultural and creative products. At the same time, the development of the consumer market has also put forward higher requirements for the artistic aesthetic, use function, cultural connotation, and emotional needs of products. Under the double attack of both inside and outside, how should the campus cultural innovation change? This is a problem that we should think deeply about and study.

KEYWORDS

Campus Cultural Creative Products Construction Mode Visual Performance

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