Saudi Sports Management: Challenges, Implementation Gaps, and Future Directions

Abstract

Saudi Arabia’s performance in international sports competitions has remained sub-optimal compared to its ambitions and investments in the sector. Strengthening sports management, in line with Saudi Vision 2030, is a key pathway for improvement. This study explores the current status, implementation challenges, and strategic possibilities in Saudi sports management through semi-structured interviews with 15 stakeholders, including sports organization leaders, government policymakers, and grassroots practitioners/coaches. Thematic analysis of their responses revealed that existing policies and strategies are only partially successful due to persistent implementation gaps, cultural barriers (including those limiting female participation), and resource constraints. The findings highlight the need for more effective policy implementation, professional capacity-building, stakeholder engagement, and targeted support for underrepresented groups. Addressing these challenges, Saudi Arabia holds significant potential to enhance its international sports performance by executing its policies and strategies in a more inclusive and efficient manner.