Artificial Intelligence and Personalizing Travel Experiences: The Future of Tourism

Abstract

This paper focuses on the implication of AI for the travel industry to establish how application of AI increases the effectiveness of tourism processes with the help of applications, bots, and emotion recognition. The research takes an exploratory case study approach in developing a tourism knowledge model by employing data mining and semantic web AI method. A 4-item questionnaire survey was conducted when ethics approval was granted, and all respondents were reached via social media. The results reveal that AI enhances travel personalization whereas privacy remains a critical challenge in recommended AI applications for tourism.