Strategic Role Digital Transformation: Utilise Digital Leadership to Increase Employee Performance and Organizational Commitment in the Digital Era (Study of Serang City Regional Secretariat Employees)

Abstract

In the rapidly evolving era of digital transformation, digital leadership has become a critical aspect in enhancing employee performance and organizational commitment. Digital transformation has compelled organizations to fundamentally alter their operational methods, making it an integral part of organizational strategy. This research specifically aims to examine the mediating role of digital transformation in the relationship between digital leadership towards employee performance, and organizational commitment among employees of the Serang City Secretariat. This study employed a quantitative method, utilizing a sample of 372 respondents who were employees of the Serang City Secretariat. The collected data was analyzed using the AnaliSEM application. Descriptive analysis, inner and outer model testing, and hypothesis testing were conducted to analyze this research.