Exploring The Role of Blockchain Technology and Relational Innovation In Enhancing Company Performance in MNCs: A TAM-Based Approach

Abstract

Using TAM theory, the study aims to explore the impact of perceived ease of use and perceived usefulness for implementing blockchain technology in MNCs. Further, the present study also explores the contribution of blockchain technology to enhance company performance with mediating role of relational innovation. The data is collected from 402 software engineers of MNCs in Delhi and for data analysis, AMOSS 16 is used for all the constructs. The findings highlight that perceived ease of use and perceived usefulness play crucial role in implementing blockchain technology, enhancing company performance by providing secure, transparent systems, improve user experience by reducing costs. Additionally, relational innovation plays a mediating role, facilitating the sharing of information and knowledge with partners, increasing market share, and fostering open communication. It also aids in retaining partners, customers, and suppliers. The study concludes that firms must invest in collaborative networks, unremitting relational innovation practices, and ensure seamless integration of blockchain technology to maximize business performance. This approach enables companies to build robust, efficient, and competitive business models in an increasingly interconnected, technology-driven marketplace.