Impact of AI Tools on Start-up Growth in Saudi Arabia: Case Study

Abstract

This study examines the effect of Artificial Intelligence (AI) applications on the development of enterprises in Saudi Arabia. This study seeks to understand how AI tools help in the development of entrepreneurship and the startup scene in Saudi Arabia. The qualitative research methodology used case studies and semi-structured interviews with founders/executives and artificial intelligence experts. This study aims to test three main assumptions regarding the utility of artificial intelligence: its influence on the rise in a startup’s market percentage, client base expansion, and income increase. The results of the interviews proved that AI tools help startups gain new markets, customers, and revenues in Saudi Arabia. The introduction of AI technology in operations has assisted decision-making and enhanced the firm’s market position, thus enhancing startup firms. A personalized experience, coupled with customer centricity, has helped companies customize their offers, offer targeted recommendations, and personalize offerings, resulting in growth in the customer base and loyalty. AI has contributed to the automation and optimization of processes, resulting in substantial cost reductions, higher productivity, and increased revenue. In summary, this study underlines the power or possibility that AI tools can have on startups in the Kingdom of Saudi Arabia.