Study on Awareness of Sustainable Financial Practices in Indian Commercial Banks: With Reference to the Green Banking and Green Initiatives

Abstract

Indian commercial banks are adopted many green banking and green initiatives services for the customers, which has objective to preserve our environment for our future generations by reducing the usage of papers, not only banks it’s also provided opportunity through the green initiative services which promote their customers to contribute in the panel of protection of environment. These are the practices are directly contributing to enhance sustainable finance to the SDG (sustainable development goals) program of government. This study is concentrated on to analyse various green banking and green initiatives available to the different category of customers, aimed to examine the awareness of customers towards sustainable finance practices in commercial banks and finally to understand the customer preferred green banking and green initiative services.