Opinions on Social Media: The New Age Challenge for Individuals and Organisations

Abstract

The advent of social media has changed the way human beings communicated. The initial euphoria of everyone having access to knowledge and news and everyone having a medium of expressing their opinions have now given way to people withdrawing from it. With no minimum qualifying criteria of selection of who can give an opinion, it has become a place where everyone who has access to bandwidth and a smart device is an expert on matters of the world. This paper seeks to understand who gives the opinions and how do the receivers perceive the opinions. It also tries to understand the trolls and why they troll others. The paper tries to delve deep into the workings on opinion seeking and opinion giving activities of people and understand whether this encourages or discourages people from participating in the discussion forums and instant messaging platforms.