AI-Driven Marketing Strategies for Electric Vehicles: Enhancing Consumer Engagement and Market Penetration

Abstract

The growing popularity of electric vehicles (EVs) has necessitated the development of innovative marketing strategies aimed at enhancing consumer awareness and engagement. In this context, the application of Artificial Intelligence (AI) is crucial for tailoring marketing initiatives, forecasting consumer behaviour, and refining promotional campaigns. This study explores AI-driven marketing strategies that enhance EV market penetration and consumer engagement. Important elements consist of machine learning techniques, data-focused advertising within the electric vehicle sector by reaching the appropriate audience with the correct message at the ideal moment.