Influence Stakeholder Communication Towards Sustainability Handling Waste Young Coconuts in West Java

Abstract

Research This aiming analyze influence stakeholder communication regarding sustainability Handling waste coconut young people in Bandung, Ciamis, and Tasikmalaya. With approach quantitative and methods survey against 300 respondents, research This identify influence verbal, non-verbal, visual and digital communication towards effectiveness management waste. Analysis using the Partial Least Squares Structural Equation Modeling (PLS-SEM) model shows that all over form communication own influence significant to effectiveness management waste. Visual communication provides contribution highest (44.8%), followed by non-verbal communication (39.2%), verbal (38.6%), and digital (21.4%). The Q-Square result of 0.360 indicates that this model explains 36% of the variance effectiveness management waste, he stressed importance approach holistic communication. Recommendations study This covers integration of communication strategies that include all form communication For strengthen coordination between government, industry, and society, as well as increase awareness and involvement in the management program waste sustainable. With Thus, research This give outlook strategic for policy management effective waste in West Java.