The Analysis of the Benefit of the Dual Channel Retailing with Green Innovation in the Supply Chain Management

Abstract

A dual-channel retailing is crucial in a supply chain management. The integration of dual channel and the green innovation is investigated in this study. The research explores how the integration of online and offline retail channels can be leveraged to implement sustainable practices across the supply chain, while simultaneously enhancing customer engagement and brand perception. By examining the impact of greening initiatives on operational efficiency, logistical flows, and consumer behavior, this paper identifies key strategies for optimizing dual-channel operations to achieve both economic and environmental sustainability. Through a comprehensive analysis of industry best practices and theoretical frameworks, this study provides insights into the critical success factors for integrating sustainable supply strategies within a dual-channel retail model, ultimately contributing to a more environmentally conscious and economically viable retail ecosystem. This retailing framework is determined through game policy. The numerical results point out that without an offline channel in decentralized policy and centralized policy increase the total profit by 59.2% and 58.62% respectively.