Understanding Consumer Preferences for Electric Four-Wheelers: A Study on the Market Adoption In Gujarat

Abstract

The aim of the study is to investigate consumer’s preferences and the major variables affecting the market's uptake of electric four-wheelers. In order to obtain information, it employs a hybrid approach that combines surveys, interviews, and secondary research. This study looks at important aspects like price, brand impression, government incentives, charging infrastructure, environmental consciousness, and technological features. The results show that although many buyers are drawn to electric vehicles because of their lower operating costs and environmental advantages, a number of significant obstacles still stand in the way of their general adoption. These include worries about driving range, the initial cost of electric cars which is comparatively very high, and the lack of sufficient infrastructure for charging them.