Effectiveness and Ease of Use of BSI Mobile as Implementation Green Banking

Abstract

This research explains that with today's increasingly rapid technological developments, banks are also taking part in using these technological developments, one of which is by implementing green banking for banking that is more environmentally friendly. One bank that has implemented green banking is Bank Syariah Indonesia (BSI) through BSI Mobile, because in the current digital era, many users or customers want convenience and effectiveness in carrying out their activities. This research aims to determine the effect of effectiveness and convenience on the implementation of Green Banking in the use of BSI Mobile among IAIN Syekh Nurjati Cirebon students, class of
2020-2021. This research is quantitative. The results of this research show that partially and simultaneously effectiveness and convenience have a significant effect on the implementation of green banking in the use of BSI Mobile.