Leveraging Enterprise Social Media for Sustainable Workforce Agility: The Importance of Digital Learning and Organizational Support in Manufacturing

Abstract

This study aims to evaluate the influence of Enterprise Social Media (ESM) on workforce agility mediated by digital learning and organizational support in manufacturing companies in West Java. In the digital era, ESM has become a crucial tool for enhancing internal communication and collaboration, though its effectiveness in improving workforce agility still needs further investigation. Using a quantitative approach, this study involved 108 employees from various manufacturing companies in West Java. Data were collected through online questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that ESM significantly affects workforce agility. Additionally, organizational support significantly mediates the relationship between ESM and workforce agility, while digital learning does not show a significant mediating effect. These findings underscore the importance of organizational support in optimizing the use of ESM to enhance workforce agility. Manufacturing companies in West Java should focus on developing strategies that integrate ESM into organizational culture and work processes, and provide adequate support to ensure its effective use. This study contributes both theoretically and practically to understanding the role of ESM, digital learning, and organizational support in enhancing workforce agility in the manufacturing sector.