An Investigation of Patterns and Its Implications on Junk Food Consumption Among Individuals in the Hyderabad Region

Abstract

In modern world, junk food has become a prevalent part of many people's diets. Consumption of fast foods has gradually become a common lifestyle especially in urban areas and among young people in spite of the associated adverse health consequences. This study was conducted to evaluate the patterns of fast-food consumption and the perception of it as a potential risk factor. We explore why individuals are drawn to junk food, examining factors such as convenience, taste preferences, and marketing strategies. Additionally, analyzed the impacts of excessive junk food consumption on physical health. By understanding these patterns and consequences, individuals can make more informed choices about their dietary habits, leading to better overall health and well-being.

The study of junk food consumption behavior among people is aimed to have an in-depth analysis of food consumption trends. The research was descriptive approach and used primary data from survey through questionnaire. A simple random sampling method was used in the study.   Spearman’s Correlation and Chi square tests were carried out to analyze the data. The research suggests that priorities such as accessibility, taste, price, and ambience influence people's choice of selection of food outlets in consuming junk food in Hyderabad.