Green Entrepreneurship: An Empirical Investigation of Investment in Environmental Technologies and Environmental Reporting and Disclosure on Startup Business Sustainability in Nigeria

Abstract

This study examines the role of green entrepreneurship in enhancing startup sustainability in Nigeria, with a focus on investment in environmental technologies and environmental reporting and disclosure. Using a survey research design, data was collected from 64 startups registered under the Office of Nigerian Digital Innovation (O.N.D.I) and analyzed through multiple regression techniques. The results (β =.207, t=5.302, p-value=.009) indicate that investment in green technologies positively influences startup sustainability. Similarly, the results (β=.162, t=4.212, p-value=.028) for the environmental reporting and disclosure indicate it positively influences startup sustainability. Consequently, the study concludes that green entrepreneurship is vital for Nigeria’s sustainable development and recommends policies that promote eco-friendly investments, strengthen environmental reporting, and integrate sustainability education into entrepreneurial training programs. Therefore, it recommended that investment should be made towards ecofriendly technology with aim no to harm but to contribute to environmental safety. Also, sound understanding of environmental reporting/disclosure would help green entrepreneurs guide their activities considering the environmental effect as well as their prospective investments or even partnerships.