Tourism Communication Management Model to Accelerate Tourism Development in South Nias Regency

Abstract

Introduction: The objective of this research was to formulate a tourism communication management model that can be implemented by the local government of South Nias Regency while still guided by the applicable Rencana Pembangunan Jangka Menengah Daerah (RPJMD). The objective of this initiative is to establish a collaborative environment among tourism stakeholders and ensure a mutual understanding of the subject matter, thereby facilitating the acceleration of tourism development in the region.

Objectives: This study analyzes how appropriate tourism communication management is implemented in South Nias Regency by involving various actors in several types of organizations at the local level.

Methods: The research method used in this study is a case study. Like other types of qualitative research, case studies are also conducted in a natural, in-depth and holistic setting. Case studies are a type of qualitative research, where researchers conduct in-depth exploration of a program, event, process, activity of one or more people.

Results: The elements of tourism communication have not been implemented optimally based on the Bappeda document regarding the management of tourism communication in South Nias Regency.

Conclusions: The ideal tourism communication management model in accelerating tourism development in South Nias Regency is a model that applies the Fully Functioning Society Theory to all elements of the pentahelix. This theory explains how the legitimacy of an organization (Dinas Kebudayaan, Pariwisata, dan Olahraga Pemuda (DISBUDPARPORA)) with its stakeholders, namely the government, business actors, media, academics and the community through four principles, namely the principle of rhetoric, the principle that leads to enlightenment of choice, the principle of social capital and the principle of language and power.