Consumer Perception and Buying Intentions in Online Grocery Platforms: Evidence from Chennai District

Abstract

Because to the proliferation of e-commerce, the grocery retailing industry in India has seen a substantial transformation, particularly in urban locations such as Chennai. The purpose of this study is to investigate the impact that customer perception has on their intentions to make purchases from online grocery platforms. By analyzing aspects such as ease of use, trustworthiness, app usability, product quality, and promotional offers, the purpose of this study is to get an understanding of the elements that influence the purchase behavior of customers and the obstacles that they face. A structured questionnaire was distributed to people in Chennai who purchase for groceries online, and statistical methods were used to examine the data that was acquired from those transactions. This association is moderated by demographic characteristics, according to the findings, which imply that good customer impressions have a major influence on purchasing intentions that consumers have. This study offers useful data that may be utilized by online grocery merchants in order to develop tactics that improve user experience and client retention.