Evaluating the Improvement of East Java IWAPI Member Satisfaction Through Information Sharing in SukaCuan: A Digital Forum Based on the Pentahelix Model

Abstract

Introduction: The rise of women entrepreneurs in East Java, Indonesia, is increasingly supported by collaborative frameworks such as the Pentahelix model. However, a lack of effective digital communication media often hinders information sharing and support among stakeholders. The IWAPI (Indonesian Women Entrepreneurs Association) East Java chapter exemplifies the need for a digital solution to improve member satisfaction and collaboration.

Objectives: This study aims to evaluate whether the use of SukaCuan—a digital forum based on the Pentahelix model—can significantly improve member satisfaction among IWAPI East Java members across multiple business-related aspects.

Methods: A quantitative approach was employed using a paired t-test to compare member satisfaction before and after the implementation of the SukaCuan platform. Data were collected via structured questionnaires from 150 IWAPI East Java members. Satisfaction was measured across 11 dimensions, including service quality, licensing, marketing, taxation, and training.

Results: The results revealed a statistically significant improvement (p < 0.05) across all measured aspects. Each dimension showed a positive increase in post-usage satisfaction scores, indicating that SukaCuan effectively addressed communication gaps and fostered collaborative interactions among members and stakeholders.

Conclusions: The SukaCuan platform proved to be a successful digital medium for enhancing IWAPI member satisfaction in East Java. The integration of the Pentahelix model within the platform facilitated multi-stakeholder collaboration and knowledge exchange. These findings support the broader adoption of digital forums for empowering women entrepreneurs and fostering sustainable community-based business growth.