Developing Green Tourism in Da Nang City

Abstract

In the context of the global shift towards sustainable development, green tourism is emerging as an important strategy to enhance competitiveness and protect local resources. This paper aims to identify factors affecting green tourism development in Da Nang city, and evaluate the role of green tourism in enhancing destination competitiveness. Based on the inheritance of international studies and the theoretical framework of sustainable development management, a research model was built with five hypotheses, tested using the PLS-SEM method with survey data from 312 subjects related to tourism activities in Da Nang. The results show that policy, business, community and technology factors all have a positive impact on green tourism development, in which policy is the factor with the strongest impact. In addition, green tourism development is also proven to have a significant impact on tourism competitiveness. Based on these results, the study proposes policy implications to promote a more comprehensive and effective green tourism governance model in developing cities.