Social Responsibility and Financial Performance: The Case of Moroccan insurance Companies

Abstract

Introduction: This research aimed to study the impact of corporate social responsibility on the financial performance, with a focus on the insurance sector in the Moroccan economic context. we conducted a content analysis of ESG reports from insurance companies in Morocco, as well as a multivariate regression study of variables. The results obtained conclusively indicate that CSR has a positive impact on FP, whether using accounting-based financial performance measures or market-based measures.

Objectives: This research aimed to examine the impact of Corporate Social Responsibility (CSR) on financial performance, with a specific focus on the insurance sector within the Moroccan economic context. A content analysis of ESG reports from Moroccan insurance companies was conducted, alongside a multivariate regression analysis of relevant variables. The findings clearly indicate that CSR has a positive impact on financial performance, whether assessed through accounting-based or market-based measures.  

Conclusions: This study demonstrates that Corporate Social Responsibility (CSR) plays a significant and positive role in enhancing the financial performance of insurance companies operating in the Moroccan economic context. Through a combination of content analysis of ESG reports and multivariate regression analysis, the research provides robust evidence that CSR initiatives contribute positively to both accounting-based and market-based financial performance indicators. These findings highlight the strategic value of CSR in the insurance sector and underscore the importance of integrating sustainable practices into corporate governance and business operations