Evaluating the Influence of Corporate Social Responsibility on the Reputation of Energy Firms: A Perspective from Oman

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Salim Mohamed Bin Issa Albulushi, Zeittey Karmilla Binti Kaman

Abstract

This paper investigates the impact of corporate social responsibility (CSR) on the corporate image of energy companies in the Sultanate of Oman. Its objective is to delineate the principal challenges associated with CSR within the Omani energy sector while investigating the determinants that facilitate its adoption. Through a thorough review of extant scientific literature and empirical studies, the research underscores pivotal issues related to the implementation of advanced CSR practices within the industry. The investigation utilizes a range of methodologies, including situational and comparative analyses, in conjunction with the scrutiny of pertinent documents and statistical data. By elucidating the dynamics of CSR within this particular context, the paper aspires to yield insights into how efficacious CSR initiatives can constructively affect corporate image and public perception. The anticipated findings are poised to enrich the ongoing discourse surrounding sustainable business practices in the energy sector, accentuating the significance of CSR as a strategic mechanism for enhancing corporate reputation and cultivating stakeholder trust in Oman. Ultimately, this research endeavors to enlighten energy companies regarding the critical importance of embedding social responsibility within their operational frameworks, thus fostering a more sustainable and socially conscious energy industry in the region.

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