Factors Influencing Blockchain Adoption in Food Cold Chain Logistics:A PLS-SEM Analysis
Main Article Content
Abstract
Introduction: Blockchain can enhance traceability, transparency, and tracking in food cold chain logistics (FCCL) which are crucial for minimizing food waste and ensuring food safety. However, its adoption among FCCL companies remains low.
Objectives: This paper intends to investigate what influences the decisions by FCCL companies to adopt blockchain based on the Unified Theory of Acceptance and Use of Technology (UTAUT), and incorporating policy support, perceived cost, and inter-organizational trust.
Methods: The study used PLS-SEM to analyze data from an online survey of 299 managers and owners of China’s FCCL companies..
Results:The results indicate that facilitating conditions, performance expectancy, effort expectancy, social influence, facilitating conditions, and inter-organizational trust positively influence blockchain adoption, while perceived cost and policy support negatively affect it.
Conclusions: This study not only extends the UTAUT theoretically but also provides insights to promote the actual blockchain adoption in FCCL, thereby contributing to reduced food waste and enhanced food safety.