"Multimedia-Based Learning: A Catalyst for Boosting Career Motivation among Management Students"

Abstract

This study investigates the influence of multimedia-based learning tools on the career motivation of management students in the contemporary digital education landscape. With the rapid transformation of educational methodologies and the increasing integration of technology in higher education, understanding the impact of multimedia tools on student motivation has become crucial. A comprehensive sample of 300 students from Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) programs was surveyed using a meticulously designed structured questionnaire. The research employed quantitative analysis methods, primarily utilizing Chi-square tests to examine the intricate associations between variables such as multimedia usage patterns, gender demographics, program of study, and varying levels of career motivation. The results indicate a statistically significant positive relationship between multimedia usage and career motivation, with 83% of students rating multimedia tools as very or extremely effective for career preparation. This finding underscores the critical need for educational institutions to strategically integrate digital tools into management education curricula. The study reveals that multimedia tools not only enhance learning engagement but also foster career clarity, improve decision-making capabilities, and strengthen students' confidence in their professional futures. These insights have profound implications for curriculum design, pedagogical approaches, and institutional strategies in management education.