Evaluating The Convergence Between Consumer Behaviour and Marketing Processes: A Conceptual Review

Abstract

This review paper's methodology attempts to crucially examine how organisational marketing effectiveness and consumer behaviour analysis relate to one another. The central thesis states that marketing strategies are inherently ineffective without a thorough knowledge of consumer behaviour. To investigate this, a thorough analysis of pertinent literature from and secondary data sources and scholarly journals is carried out in order to examine the relationship between organisational marketing response and consumer behaviour. A systematic search strategy is employed to identify relevant literature on consumer behaviour and organisational marketing response. Academic databases such as PubMed, Google Scholar, JSTOR, and EBSCOhost are used to access peer-reviewed journals in marketing, consumer psychology, and organisational behaviour. The collection of data involves extracting relevant information from the selected literature, including study findings, employed methodologies, key concepts, theoretical frameworks, and empirical evidence supporting the relationship between consumer behaviour and organisational marketing. A thematic analysis approach is employed to scrutinise the data collected from the selected literature. Relationships between consumer behaviour analysis and organisational marketing response are researched upon, and common themes and patterns are found. Limitations of the methodology include potential bias inherent in the selection of literature and the reliance on existing research paradigms and theoretical frameworks. Additionally, the scope of the review may be hindered by the availability of significant literature and the limitations of secondary data sources.