Culinary Culture in Hai Phong City

Abstract

This study focuses on analyzing the role of cuisine in tourism development in Hai Phong City, considering it an important element of local cultural identity and a strategic driving force for socio-economic development. Hai Phong cuisine is notable for its harmonious combination of abundant fresh seafood resources, traditional processing techniques passed down through generations, and authenticity expressed in flavors and service. These factors not only create unique tourism experiences but also act as a means of conveying historical and cultural stories and connecting the community. The research results also show that, in addition to the advantages of resources and identity, Hai Phong cuisine is facing many challenges such as commercialization trends, fluctuations in raw materials, and the lack of a synchronous promotion strategy. On that basis, the article proposes an orientation to combine preserving original values with innovation, developing experiential products associated with local culture, applying digital technology in marketing and building sustainable culinary brands, thereby enhancing Hai Phong's position on the domestic and international culinary tourism map.