The Influence of Digital Marketing on the Sales Level of DSME Engineering Sdn Bhd And The Asher Towards Green & Zero Energy in Malaysia and Indonesia

Abstract

The marketing strategy that is seen as effective in today's era, where technology is increasingly developing and individuals cannot be separated from the use of the internet is digital marketing. So that DSME Engineering Sdn Bhd and asher with their products bring brand awareness go green and zero energy utilizing digital marketing by utilizing social media platforms, search engine optimization (SEO), digital advertising/adword and content creator creation to develop the marketing of their products in Malaysia and Indonesia. The research method used is a quantitative design with a statistical test measuring the relationship between digital marketing strategy and sales rate. The results of the study show that digital marketing has a significant influence on increasing sales, with an R-Square value of 37.8%. Among the various digital marketing strategies analyzed, digital content creation had the greatest influence on sales increase with a correlation value of 0.863, followed by SEO (0.854), AdWords (0.841), and social media (0.627). The results of the study found that an effective digital marketing strategy can increase the company's competitiveness and attract many potential customers. Therefore, companies need to prioritize the use of digital marketing if they want sales performance to improve, and digital marketing platforms can create high-quality content that is able to create communication with potential customers. By understanding the most influential factors, DSME Engineering Sdn Bhd and The Asher can develop more effective marketing strategies to expand their market reach in the green energy sector.