Exploring Customers’ Perspectives on the Credit Culture in Banks

Abstract

The credit culture of banks plays a vital role in ensuring financial stability and promoting responsible borrowing and lending practices. This study explores customers’ insights into the credit culture of banks, focusing on their awareness towards credit norms and repayment discipline. The study further reveals that customers’ attitudes are shaped not only by their personal experiences but also by institutional practices, communication strategies, and regulatory frameworks. Practical implications highlight the need for banks to enhance financial education, adopt transparent and customer-centric policies, and leverage technology to improve awareness and repayment behavior. However, the study is limited by its reliance on customer opinions and its restricted demographic coverage, which may affect the generalizability of the results.