Women Entrepreneurship in Beauty Care Sector- A Case Study with Reference to Tirupati District

Abstract

   Beauty parlors in India have evolved significantly over the years and have become an integral part of the country’s lifestyle and culture. Historically, beauty and grooming practices were often done at home or in smaller, more traditional settings anywhere in the world. A wide range of industries devoted to improving and preserving one's physical appearance and wellbeing are included in the beauty care industry. It encompasses goods, services, and procedures meant to enhance people's nails, skin, and general appearance. Trends, cultural influences, and changing customer preferences are what drive this industry. Everyone aspires to appear more attractive than others. Every modern man and woman has made taking care of their appearance a major concern. In the modern sense, women are also becoming conscious of fashion. Enhancing financial mindfulness, need for extra payment, usage of extra time, steady inspiration by the public authority organizations training societal position and the effect of good examples is some of elements liable for the advancement of Women’s business in India. Overall, beauty parlors in India continue to adapt and evolve, reflecting both traditional values and contemporary trends. They play a significant role in enhancing personal grooming and self-care, contributing to the country’s vibrant and diverse beauty culture.