Urban Mobility and Territorial Attractiveness in Bir El Djir (Oran) Using the Analytic Hierarchy Process (AHP)

Abstract

This research-oriented inquiry evaluates the allure of Bir El Djir (Oran) through the integration of user surveys and spatial analyses, subsequently establishing a hierarchy of interventions utilizing the AHP methodology (Analytic Hierarchy Process). A survey administered to 100 participants gathers socio-demographic information, the motivations and frequency of visits, and the perceptions regarding transportation. Statistical evaluations indicate that transportation perception (OR = 4.29) and daily trip frequency (OR = 3.08) are the primary determinants affecting user satisfaction. In light of these findings, an AHP hierarchy is formulated (objective → criteria → sub-criteria → alternatives). Odds ratios (ORs) serve as the quantitative foundation for the initial pairwise comparison matrix; the conclusive validation of the weights is conducted by a panel of experts, followed by the amalgamation of judgments and a consistency assessment (CR). The AHP framework facilitates the categorization and prioritization of alternatives (enhancing public transport, extending the tramway, developing cycling pathways, parking management, etc.), elucidating the trade-offs among service quality, frequency, accessibility, and socio-economic repercussions. The findings advocate for the prioritization of initiatives that enhance the perceived quality and frequency of service (approximate initial weights: Perception 44.2%, Frequency 31.8%, Sociodemographic Factors 24.0%), while emphasizing the necessity for expert validation and sensitivity analysis to fortify the integrity of the decisions rendered.