Quality Assurance in Higher Education Marketing: Strategies for Communicating Educational Value

Abstract

The challenge of integrating quality assurance into higher education marketing strategies becomes increasingly necessary for strengthening the credibility and trust of a higher education institution in a competitive higher education landscape. The study investigates how higher education institutions (HEIs) communicate their quality assurance metrics, including accreditation and student outcomes, to stakeholders and suggests areas for improvement, especially in the digital marketing field. The study seeks to measure stakeholder perceptions of quality assurance metrics in higher education marketing; evaluate the effectiveness of current marketing strategies in communicating these metrics; identify gaps and make actionable recommendations. Recognition of interrelationships between housing and economic development is increasing and is prompting a renewed interest in public policy to promote socially inclusive mixed-income neighborhoods that transcend neighborhood markets.” 2000). A mixed method was employed .. Trends, correlations, and emerging themes were identified by applying statistical analysis and thematic coding. The most influential quality assurance metrics, with a strong correlation (R² = 0.68, p < 0.01) between the prominence of these elements in marketing and stakeholder perceptions of credibility, were accreditation and student success rates. It was found that digital platforms were underutilized and that there was inconsistent representation of quality assurance elements across marketing channels. The study also shows that HEIs need to place a premium on transparency and consistency in their marketing strategies. Institutions that master the use of digital platforms and demonstrate quality assurance metrics can bolster stakeholder trust, increase engagement, and increase their competitive standing.