The Influence of Digital Transformation on Strategic Innovation Performance in Chinese Hotels: A Systematic Examination of Organisational Agility in the Digital Era

Abstract

The main goal of this study was to discover the role of organisational mobility as the mediator between digital transformation and strategic innovation performance among Chinese hotels. Due to the big impact the hotel industry had on the economic development of China, the study investigated how the technological changes, market changes, and external disruptions had pushed the industry to design an incessant transformation. As digital tools amplified their influence through big data, artificial intelligence (AI) and online channels, hotels were pushed to reconsider their strategy to increase competitiveness, efficiency, and customer satisfaction.. Digital transformation improved strategic innovation performance by enabling Chinese hotels to quickly respond to market needs, tailor services, and maximise interior operations. Mobility was discovered to enable the fast-changing companies and innovation. The change not only enhanced strategic innovation successes but also empowered hotels to exploit digital technology to construct new value propositions and sustained competitive advantages. Again, the survey found concerns such as organisational resistance, talent gaps, and data security issues. Lastly, the digital transformation enhanced the flexibility, innovation, and resilience level of the hotel industry in China. The study generated insightful information for hotel managers and policy administrators seeking to take advantage of digital technologies to develop. Additional studies needed to encapsulate the lasting implications and the sustainability strategies of hospitality innovation through digital transformation.