The Effect of Digital Evolution on Strategic Innovative Performance in Chinese Hotels: A Systematic Investigation of Organisation Flexibility in the Digital Realm

Abstract

Using organisational flexibility as a case study, this systematic review looked at how digital development has affected the strategic innovative performances of Chinese hotels. To guarantee rigour and dependability, researchers followed the PRISMA criteria to find, review, and evaluate significant publications using tools including frequency mapping, text analysis, and theme coding. According to the results, digital development greatly improved invention by allowing the combination of cutting-edge technologies like AI, cloud computing, and smart service systems; increasing the customer experiences; and encouraging data-driven choices. For hotels to keep up with the ever-changing demands of their customers and the technology industry, organisational flexibility became an essential intermediary. Innovative results, business viability, and ecological sustainability were all enhanced by digital managerial techniques, adaptive resource utilisation, and responsive frameworks, according to the research. High development costs, reluctance to evolve, and inconsistent digital development of hotels throughout various locations in China were among the problems noted in the review. The evidence indicates that digital growth, when bolstered by adaptable corporate rules, enhances the effectiveness of strategic inventiveness. The study found that Chinese hotel proprietors must be resilient to shifts and adaptable about competitive in today's lodging business. This evaluation examined the hotel sector in China from several perspectives, which included the interaction among technological progress, managerial transformation, and innovation in products.