Bridging the Intention–Behavior Gap in Sharing Accommodation Platforms: The Role of AI, Blockchain, and Smart Contracts in Enhancing Platform Stickiness

Abstract

There has been a fast-growing trend in the sharing accommodation industry that has seen the emergence of Airbnb, OYO, and local platforms depending on the area. Although the behavioral intentions of users have been the primary focus of the available research, the research has paid relatively little attention to how the intention can be translated into actual behavior, repeat usage, loyalty, and platform stickiness. This is especially problematic in digitally mediated facets where trust, transparency, and governance play a crucial role in the post-intention determination. As the artificial intelligence, blockchain, and smart contract technologies have gained more popularity, sharing accommodation platforms now have tools to minimize perceived risk, increase trust, and automate service guaranteeing. This paper is a proposed integrated approach to behavioral and technological factors that look at the impact of these intelligent trust technologies on the intention behavior gap and determine repeat usage, loyalty, switching behavior and platform stickiness. The research, by generalizing the Model of Goal-Directed Behavior with the aid of technology-based constructs of trust, provides a comparative study at the global, national, and local levels. The results will be useful as they will advance behavioral theory by breaking the intention-focused models and practice by informing platform providers to exploit new technologies to enhance retention and long-term user engagement.