The Role of Strategic Management Dimensions on Power of Political Parties in Georgia and Its Approach from Operation to State Level

Abstract

Strategic management plays a fundamental role in shaping the longevity, adaptability, and electoral success of political parties. While extensively studied in corporate settings, its application to political organizations remains underexplored, particularly in transitional democracies. This research examines how strategic management dimensions—such as ideological positioning, resource allocation, and leadership strategies—affect the performance and stability of political parties within Georgia’s evolving political landscape. Through qualitative analysis and comparative evaluation, the study assesses how structured, proactive strategic planning contributes to party resilience, voter trust, and long-term governance effectiveness, while reactive or short-term approaches can lead to internal fragmentation and fluctuating public support. The findings indicate that political entities with clearly defined strategies and institutionalized decision-making frameworks tend to maintain greater stability, while those lacking a cohesive strategic vision experience governance inconsistencies and challenges in sustaining electoral momentum. Furthermore, the research highlights structural differences among political organizations, where some parties exhibit comprehensive strategic frameworks, while others demonstrate more limited strategic planning capacities. As Georgia progresses toward European Union integration, the study underscores the importance of institutionalized, evidence-based strategic management in enhancing democratic consolidation and political stability. By bridging political science and strategic management, this research contributes both theoretical insights and practical recommendations for policymakers, analysts, and political leaders seeking to strengthen governance effectiveness in a competitive and evolving democratic environment.