Digitalisation’s Impact on Global Entrepreneurship and Marketing Strategies

Abstract

Introduction: The global economic environment transforms entrepreneurship and marketing through digital innovations, which present businesses with new growth potentials and create substantial obstacles. Organisations must adapt business models to a swift economic transformation because society increasingly depends on digital technologies. The research matters because business organisations today require digital solution integration to maintain competitive advantages while ensuring sustainability.

Objectives: One of the study main goals is to examine the link between marketing expenditure and financial performance, mainly how the percentage of marketing costs compares with revenue growth and net income in different economic sectors. This analysis aims to discover how marketing techniques were devised to address globalisation.

Methods: The research employs both methodological approaches to assess the effect of digital transformation on business activity in global markets. It was applied to identify key opportunities and risks from digitalisation and to structure an analysis of its effects on enterprises.

Results: The study assesses how digital technologies affect marketing approaches fin, financial outcomes, and typical business effectiveness at the global business level. The research examines digital transformation methods through combined statistical and practical approaches that emphasise key success elements and impediments to digital transformation. Research shows that digital tool implementation produces better process automation, strengthens customer relationships and resource management, and increases productivity and profitability.

Conclusions: Digitalisation introduces several problems, including cyber threats, regulatory restrictions, and the requirement for permanent technological enhancements. Market expansion and innovative capacity arise from digital transformation, yet businesses need to create adaptive plans to protect themselves from dangers and maximise their deployment of technological developments. Enterprises can gain beneficial knowledge to design sustainable digital strategies from these results, which will secure their long-term competitive position in global markets.