Digital Literacy in Modern Apprenticeship: University-Industry-Government Collaboration in the Confectionery Industry

Abstract

Introduction: Digitalisation involves the ability of individuals to use digital devices effectively to find information, engage in critical thinking, and collaborate creatively. In the Confectionery sector, challenges include understanding digital literacy requirements, aligning university curricula with industry demands, and evaluating the impact of government initiatives on promoting digital literacy within this specific context. The Triple Helix Model, which emphasises collaboration between universities, industries, and the government, is used as the study's framework.

Objectives: The primary objective of this study is to understand the perspectives of Confectionery business owners on the interaction between universities, industries, and the government in promoting digital literacy, as guided by the Triple Helix Model.

Methods: A quantitative research methodology was employed, with questionnaires administered to 57 confectionery business merchants in Malaysia.

Results: The study found a low but significant positive correlation between universities and industry (0.419), universities and government (0.304), and industry and government (0.488) regarding digital literacy based on the Triple Helix paradigm. These results indicate that while relationships among the three sectors exist, their impact on digital literacy is still limited.

Conclusions: The study concludes that the Triple Helix Model fosters a supportive environment for digital literacy, contributing to improved operational efficiency, innovation, and growth in the Confectionery sector through customised programs, practical insights, and supportive government policies. Closer coordination among the university, industry, and government is needed to enhance digital literacy development.