Research on the Influence of Consumer Perceived Value on the Purchase Intention of Cultural and Creative Products in Small and Medium-Sized Museums

Abstract

In a long time, the social and imaginative industry of historical centers in China has created quickly, and expansive exhibition halls' social and creative items are developing unendingly. The volume of deals is rising yearly, and the improvement force is fast. At the same time, the lopsidedness within the advancement of social and imaginative businesses in galleries has become progressively noticeable. To begin with, the advancement of created and immature locales is unequal; the improvement of expansive historical centers and little and medium-sized historical centers is uneven. Primarily, small and medium-sized historical centers don't create social and inventive items, resulting in an incredible squandering of social and historical center assets. From the customers' viewpoint, this paper considers the seen esteem variables that influence consumers' deliberate purchase of social and imaginative items in small and medium-sized exhibition halls, collects 532 surveys, and develops an introductorydemonstration. The results show that brand esteem, collection esteem, and location esteem have a critical positive effect on consumers' buy deliberate; involvement esteem has no noteworthy impact on consumers' purchase deliberate. This paper puts forward recommendations based on Jinan's particular circumstance, which has directed noteworthiness toward the advancement and decision-making of social and imaginative items of little- and medium-sized historical centers.