Corporate Citizenship Effects on Antecedent of Innovation Network

Abstract

This research aims to examine the relationship between corporate citizenship and the antecedents of innovation network orchestration theory, which include knowledge mobility, innovation appropriability management and network stability. The research used 81 samples of members of the Hajj financial ecosystem in Indonesia and then processed them using the PLS-SEM method. This research shows corporate citizenship positively and significantly impacts the three Innovation Network Orchestration Theory antecedents. This shows that implementing the corporate citizenship concept can strengthen the factors needed to produce a value proposition in an ecosystem that aims to be non-profit. This research provides empirical evidence of the impact of implementing corporate citizenship on the antecedents of the innovation network orchestration model. This is the first time the relationship between the two has been investigated, and it can be the start of research to understand the impact on non-profit-oriented ecosystems like the Hajj pilgrim’s fund management. This research received no specific grants from any funding agency in the public, commercial, or not-for-profit sectors.