Value Perceptions and Sustainable Luxury: Examining Consumer Intentions in Fine Dining Services

Abstract

In the present scenario environmental issues have taken central stage. These concerns plays a
crucial role in shaping luxury market, making sustainable development a ley focus in the luxury
service sector. The existing study examines customer perceptions of value in the context of
sustainable fine dining services, employing an integrated predictive framework based on “Theory
of consumption values”. The study employs regression analysis on primary data collected from
150 participants. The findings of the study reveal a strong dependence on value-driven patterns
as indicated by the results. A study highlights that functional and green value significantly impact
a luxury purchase intention. Furthermore, study identifies conspicuous ethical self-identity
functions as a mediating variable that affects how consumption values relate to purchase
intention. The outcomes of the research delivers essential business insights about sustainable
product positioning, because it demonstrates how luxury brands to leverage diverse values
perception to enhance the sustainability messaging.