Role of Social Medias in Building Connections on K Pop Culture in Bengaluru

Abstract

K Pop has become a vast expanding culture among the people of Bengaluru. The success of K Pop depends upon the efforts and initiatives taken from the Government of Korean industry. Korea is not just building connections through K Pop, but building its country by adopting measures like exporting cultural products in and around the world. These developments are due to Social Medias platforms. Social Medias are extremely fusing people all around the globe. People can connect their interests in music, videos, flicks, everyday activities, blogs, etc. through social media. K Pop appeal to wide range of age groups is the result of social media. Social media platforms are influencing people worldwide, regardless of their age, reaching audiences worldwide the quickest. People are able to follow their idols, learn music, dance and share their interests with groups. Social media platforms have become an important medium in associating K Pop fans in this region through associations, clubs and organisations. The Korean news channel updates everything about the programmes. One such example is the Korean Broadcasting System. This channel works for 24 hours a day and provides latest popular attractive programmes. (you.tube.com). This article will examine the social medias role in spreading, creating awareness on K Pop culture and its role in building connections in Bengaluru. It would be difficult to reach without development of Social media. Drawing on to narrative and Observational study. This article explores Social Medias in creating awareness and influencing audience adopt K Pop, fashion, trends and their cultural preferences, in spreading and systematising events and in spreading K Pop content. The growth and influence of social medias have led to the growth of K Pop culture in the south east regions of Bengaluru.