Navigating Crises: The Strategic Role of CSR in Crisis Management and Mitigation

Abstract

Organizations face a wide range of crises in the unstable business climate of today, from public relations scandals to natural calamities. Despite these difficulties, companies can use “corporate social responsibility (CSR)” as a strategy to manage and lessen the effects of crises. Thus, the study examined the strategic role of CSR in crisis management and mitigation. The primary data was acquired through a structured questionnaire from 200 respondents (executives). Respondents were selected by utilizing a purposive sampling technique and Excel and SPSS 26 were utilized for data analysis. Statistical tools such as paired sample regression and correlation were used. The results demonstrated that CSR engagement and long-term organizational sustainability following crisis events have a substantial correlation. Moreover, it has been found that CSR initiatives positively influence crisis management and mitigation strategies in organizations, and Community support significantly enhances CSR-driven crisis management strategies. Finally, it has been concluded that by integrating CSR strategies with crisis management tactics, businesses may show their dedication to moral behavior, social responsibility, and sustainability, which eventually helps organizations mitigate and manage crises more successfully. The study could motivate organizations, policymakers, and management to include CSR in their business practices and company culture to promote flexibility and resilience, which can assist them in dealing with crises more skillfully.