The Role of AI-Based CRM Systems in Revolutionizing FinTech Customer Experience

Abstract

The introduction of Artificial Intelligence using Customer Relationship Management systems is redefining the FinTech sector, revolutionizing how organizations communicate with clients and maintain relationships.

This paper explores the significant impact of AI-based CRM techniques on enhancing customer experience in the FinTech industry. By leveraging AI-driven insights and automation, FinTech companies can offer personalized financial services, streamline customer support, and ensure regulatory compliance. The integration of AI-based CRM solutions enables real-time data analysis, predictive modelling, and proactive engagement, resulting in improved customer satisfaction and loyalty. This study covers the fundamental advantages, constraints, and future trends of AI-based CRM systems in FinTech, offering a complete knowledge of how these technologies are transforming the industry's customer experience landscape.