Augmented Reality (AR) And Virtual Reality (VR) In Gastronomy: Transforming Consumer Engagement and Enhancing Immersive Dining Experiences In India

Abstract

The integration of Augmented Reality (AR) and Virtual Reality (VR) technologies is rapidly transforming the landscape of gastronomy and consumer engagement in India. This study explores the impact of AR and
VR on creating immersive dining experiences, enhancing customer interaction, and revolutionizing traditional food service practices. It analyzes various applications, including interactive menus, virtual kitchen tours, and sensory dining simulations, while also addressing the challenges and future prospects of adopting these technologies within the Indian hospitality sector. By emphasizing innovation in food presentation, menu visualization, and personalized dining, the research highlights the growing influence of digital gastronomy. Furthermore, the study underlines the implications for restaurants, chefs, and food service providers in attracting and retaining customers through tech-driven experiences. It also examines the role of AR and VR in advancing culinary education and professional training by offering realistic simulations for skill development. Additionally, the findings offer valuable insights for food-tech companies, investors, and policymakers regarding market opportunities and strategic integration of AR and VR to drive business growth and customer satisfaction. Overall, the research contributes to a deeper understanding of how immersive technologies are reshaping India's food and hospitality industries, paving the way for a more innovative, engaging, and competitive future.