Evaluating the Effect of Marketing Ethics on Customer Satisfaction: A Descriptive Analytical Approach

Abstract

This study aims to know the impact of marketing ethics on customer satisfaction in light of the mediation of compliance with ethical rules as an interactive mediating variable by applying it to the customers of the two telecommunications companies, Libyana and Al-Madar, by relying on the descriptive analytical methodology. The questionnaire was relied upon to collect data and distributed to the research sample of users of the two companies. A statement within the municipality of Misrata covered all the factors that the researcher assumed in the relationship between marketing ethics and customer satisfaction, with compliance with the rules of Sharia as a mediating variable. The number of questionnaires reached 279, and after processing them, the data was analyzed using a statistical analysis program SPSS, Smart PLS. The study found a positive, statistically significant effect between marketing ethics and customer satisfaction, except for pricing ethics. The results also found no statistically significant effect for compliance with ethical rules as an interactive mediating variable between marketing ethics and customer satisfaction because the values of Sharia law are inherent. We have had an environment of compliance and fear of God Almighty since childhood, which makes most of the sample members apply ethical standards in their policy, and this is also reflected in the surrounding environment and customer satisfaction and gain.