Factor Influencing Purchase Decision of Consumer Towards Notebook Computers in Tamilnadu

Abstract

Innovation often changes the corporate world as quick as with the blossoming of computing devices. Since last three decades the perception with regard to procurement of notebook computers has escalates significantly. Now a day’s notebook computer purchase is like that of similar to purchase of past paced consumer products, which reveals that the people are focused in handling technological devices like notebook computers in their routine life. Notebook computer is a choice one among in sharing of knowledge. A notebook computer is a term used conversely with laptop computers. A notebook computer is a portable one that is smaller and auxiliary than a personal computer. In India the notebook computer sellers are facing lot of  challenges in competing among various other notebook computer brands globally such as Dell, HP, Acer, Lenovo, Compaq, Sony and such others. This study was carried out to find out the level of purchase pattern possessed on notebook computers by sorting out eleven predictors by applying likert scale method. In this study predictors like length of life, sex, marital status, pedagogy credentials, occupation, annual emoluments, family size, customer’s taste, usage period and influencing source.