Unraveling Key Factors for Optimizing Knowledge Transfer through Gamification: Insights for the Modern Academic Landscape

Abstract

The research intention would be to identify critical gamification elements that most effectively improve knowledge transfer in modern academia. Data was pooled from 587 students pursuing MBA degrees in the District of Erode, Tamil Nadu, India. The researcher used the exploratory factor analysis technique to comprehend the core association of the eighteen recognized variables. Based on the findings that these eighteen variables are categorized into four distinct areas, the researcher then labeled as per the ability to summarise the fundamental aspects of motivation and engagement, critical thinking and real-world application, knowledge retention, and performance, interest, and focus. Moreover, cronbach’s alpha was inclusively used to assess the variables’ reliability. Finally, the study concluded that this methodology is highly beneficial in knowledge retention, enhances participant curiosity to explore, and improves connection with the course material.