Assessing the Impact of Talent Acquisition on Employee Retention in Star Hotels in Kerala

Abstract

Talent acquisition practices consist of strategic techniques utilized to attract recruiting and onboarding skilled employees, while employee retention emphasizes minimizing staff turnover and improving job satisfaction, engagement and loyalty. Existing methodologies faced problems including high turnover rates, reduction of the work force and ineffective retention strategies. The study utilized a mixed method technique integrating the quantitative and qualitative data to examine the efficiency of digital recruitment platforms, competitive compensation, training programs and employee engagement initiatives. Data were collected from 290 respondents through stratified random sampling over the star-rated hotels in Kerala. Findings revealed that digital recruitment platforms and competitive compensation are the most efficient methods with mean scores of 4.4 and 4.3, respectively. Training programs significantly improve employee engagement (β = 0.35), motivation (β = 0.38) and satisfaction of job (β = 0.40). These findings demonstrate the importance of innovative and region-specific methods in talent acquisition and retention within Kerala’s hospitality industry emphasizing the need for advanced HR technologies and conducting of cross regional comparisons to improve talent management methods.