Integrating CSR into Healthcare: A Comprehensive Strategy Focusing on Accessibility, Patient-Centric Care, Employee Well-being, and Regulatory Compliance

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J.Benila Pearl, M.Palanivel Rajan

Abstract

CSR, or corporate social responsibility, deals to the responsibilities of companies to adopt policies, make choices, and undertake actions that align with the objectives and values of our society. CSR in healthcare refers to the dedicated effort undertaken by healthcare organisations to go beyond their core objective of delivering medical services. It entails participating in activities and efforts that support for socially responsible practices. Healthcare CSR projects involve a diverse range of activities, including community outreach programmes, health education, environmental sustainability efforts, and philanthropic ventures. These programmes show a dedication to not only addressing the immediate healthcare requirements of patients, but also the wider societal factors that influence health. By doing this, healthcare organisations can act as agents that stimulate positive transformation, promoting for well-being, fairness, and long-term growth. The practice of philanthropy resulted in enhancements in both staff and customer relations. The objective of the paper is to develop a multiple regression model to study the impact of activities in healthcare like access to healthcare, regulatory compliance, workforce wellbeing and patient centred care on CSR.  The primary data for the study was collected from the public and private hospitals of South Tamil Nadu. The results of the study based on multiple linear regression model shows that correlation in impact of work force wellbeing and patient centred care on CSR. The analysis also determined investing more on wellbeing of workforce and patient centred care will boost CSR activates of the hospitals.

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